SherDore Compass
Competitor analysis

See exactly where you stand against your competitors.

Enter your domain and a few rivals. Compass audits every site on performance, security, SEO, content and Google Business Profile, scores them side by side, and hands you a ranked list of what to fix.

  • Five scored dimensions
  • A leader marked on every row
  • Ranked list of fixes
  • Shareable link, no login to view
Illustration with sample data
5
scored dimensions
0–100
score for every domain
1 link
to share a finished report
$29
per month to start

What gets scored

Five dimensions, one number.

Each dimension counts for a fixed share of the overall score, so the number you see means the same thing every time.

Performance

Core Web Vitals & Lighthouse, with real-user CrUX data

30% of the overall score

SEO

Titles, metadata, canonicals, sitemap, structured data, blog cadence

30% of the overall score

Security

HTTPS, HSTS, CSP, headers, TLS certificate health

20% of the overall score

Content

Homepage depth, total pages, blog volume

15% of the overall score

Google Business Profile

Rating, reviews, categories, hours, photos, NAP consistency

5% of the overall score

Plus a descriptive tech & hosting fingerprint and a social-media presence check — shown side by side, not scored.

What you get in every report

Not a single score with no context.

A full comparison you can act on and share.

Five scored dimensions

Every domain is scored 0–100 on Performance, Security, SEO, Content and Google Business Profile, then rolled into one weighted number so you can see who is ahead at a glance.

Side-by-side reports

One clean table per dimension, you versus each competitor, with the leader marked on every row. Share it with a link — no login required to view.

Recommended fixes

The report ends with a ranked list of what to change: the problem, who is already ahead on it, and a short how-to. Criticals always surface.

Local & GBP depth

Pin a competitor’s Google Business Profile, check listing completeness, and catch name / address / phone mismatches between the site and the listing.

Saved competitors

Keep a list of the rivals you track, with their social profiles discovered automatically on each run — or added by hand.

White-label & CSV

Put your own logo and brand name on the report on higher plans, or export the whole comparison to CSV for your own deck.

How it works

From a domain to a ranked to-do list.

  1. 1

    Enter your domain

    Add your own site and, if you like, a label for the analysis.

  2. 2

    Pick your rivals

    Choose competitors from your saved list or type in new ones.

  3. 3

    Compass audits them all

    It crawls each site, runs PageSpeed Insights and checks Google Business Profile details, then scores every dimension.

  4. 4

    Read it, share it, act on it

    Open the side-by-side report, send the link, and work through the ranked fixes.

Start an analysis

Add your domain and your rivals.

Compass audits them all in one run.

  • Pick competitors from your saved list or type new ones
  • Give each analysis a label, like "Q3 local competitors"
  • Re-run any past analysis with one click
  • Delete analyses you no longer need
Illustration with sample data
Illustration with sample data

Side-by-side reports

Every check, you versus each rival.

One table per dimension, with the leader marked on every row, so you can see exactly where you are ahead and behind.

  • Core Web Vitals, security headers, titles, sitemap and structured data, row by row
  • A tech and hosting fingerprint and social presence alongside the scores
  • Anyone with the link can read it, no login needed
  • Download the whole comparison as CSV

Recommended fixes

Know what to fix first.

The report ends with a ranked list of the biggest gaps between you and the competition.

  • Each fix says what is wrong, who is already ahead, and how to close the gap
  • Ranked Critical, High, Medium or Low
  • Critical issues always make the list
  • Re-run later to see the gap close
Illustration with sample data
Illustration with sample data

Share and brand

Hand it to a client, under your name.

Every report has its own link. On higher plans you can put your own logo and brand name on it.

  • A public link for every finished analysis
  • CSV export for your own slides and spreadsheets
  • Your logo and brand name on white-label plans
  • Saved competitors, so each new analysis takes seconds

Plans

Billed monthly through your SherDore account. Change or cancel any time.

Starter

$29/mo

  • 20 analyses / month
  • Up to 3 saved competitors
  • Shareable report links
Choose Starter

Growth

Popular

$79/mo

  • 100 analyses / month
  • Up to 10 saved competitors
  • White-label reports
Choose Growth

Agency

$199/mo

  • 500 analyses / month
  • Up to 50 saved competitors
  • Priority support
Choose Agency

FAQ

Questions.

Do people need an account to read a report?

No. Every finished analysis gets a public link that anyone can open, and a “Download CSV” button for the raw comparison.

Where does the data come from?

Compass crawls each site directly for its SEO, security, content and tech signals, pulls Performance from Google PageSpeed Insights, and Google Business Profile details from the Places API.

How many competitors can I compare at once?

Up to three on Starter and more on higher plans. Add your own domain plus the rivals you want and Compass audits them all in one run.

Can I re-run an old analysis?

Yes — one click re-runs the same domains and picks up anything that has changed, including newly added recommendation rules.

How is the overall score worked out?

Each dimension is scored from 0 to 100 and combined with fixed weights: Performance 30%, SEO 30%, Security 20%, Content 15% and Google Business Profile 5%. If a dimension could not be measured, the remaining weights are rescaled so the overall score is still fair.

What if a site cannot be audited?

The report tells you which site could not be audited and why, and scores the rest.

Run your first comparison.

Add Compass to your SherDore account and audit your site against your competitors in a few minutes.